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9780538432085

Hospitality Marketing

Hospitality Marketing
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Product details

  • ISBN-13: 9780538432085
  • ISBN: 053843208X
  • Publisher: Cengage South-Western

AUTHOR

Kaser, Ken, Freeman, Jackie

SUMMARY

Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.Kaser, Ken is the author of 'Hospitality Marketing' with ISBN 9780538432085 and ISBN 053843208X.

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