3629350
9780471696100
Hospitality Marketing Management
by Reid, Robert D., Bojanic, David C.
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Product details
- ISBN-13: 9780471696100
- ISBN: 0471696102
- Publication Date: 2005
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst. Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.Reid, Robert D. is the author of 'Hospitality Marketing Management ', published 2005 under ISBN 9780471696100 and ISBN 0471696102.
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