4012330
9780201626667
Shows you how to solve critical marketing problems and get the most from your resources. Each chapter is a self-contained snapshot of a particular marketing issue, offering concrete, practical, and productive solutions.Kiamy, Dee is the author of 'High-Tech Marketing Companion: Expert Advice on Marketing to MacIntosh and Other PC Users' with ISBN 9780201626667 and ISBN 0201626667.
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