5199508
9781422101650
Hidden in Plain Sight How to Find and Execute Your Company's Next Big Growth Strategy
by Joachimsthaler, Erich
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Product details
- ISBN-13: 9781422101650
- ISBN: 1422101657
- Publication Date: 2007
- Publisher: Harvard Business School Press
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SUMMARY
This book explains how to spot business opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviours.Joachimsthaler, Erich is the author of 'Hidden in Plain Sight How to Find and Execute Your Company's Next Big Growth Strategy', published 2007 under ISBN 9781422101650 and ISBN 1422101657.
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