Helmut Krone The Book

Helmut Krone began his career as an art director in 1954. His first assignment? The Volkswagen campaign, because he was the only person in the office who had heard of the car. Forty years later -- long after they had stopped running -- his Volkswagen ads were praised by Advertising Age as "the most famous advertising campaign ever." Krone's pioneering use of small copy with large pictures became the industry standard.This book, which includes extensive research and interviews with Krone's clients and colleagues, offers a lively portrait of a man whose advertising philosophy -- "think small" -- challenged longstanding conventions and changed an entire industry.Challis, Clive is the author of 'Helmut Krone The Book' with ISBN 9781931241106 and ISBN 1931241104.