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9781557386359

Healthcare Marketing in Transition

Healthcare Marketing in Transition
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  • ISBN-13: 9781557386359
  • ISBN: 1557386358
  • Publisher: McGraw-Hill School Education Group

AUTHOR

Rynne, Terrence J.

SUMMARY

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional "fee for service" model and the managed care model.Rynne, Terrence J. is the author of 'Healthcare Marketing in Transition' with ISBN 9781557386359 and ISBN 1557386358.

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