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893581

9781578518043

Harvard Business Review on Marketing

Harvard Business Review on Marketing
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Product details

  • ISBN-13: 9781578518043
  • ISBN: 1578518040
  • Publication Date: 2002
  • Publisher: Perseus Distribution Services

AUTHOR

Harvard Business Review Staff

SUMMARY

Harvard Business Review on Marketing features a mix of classic articles and some of the best new thinking. It provides a diverse look at marketing, including global branding, one-to-one marketing and how to manage buzz.Harvard Business Review Staff is the author of 'Harvard Business Review on Marketing', published 2002 under ISBN 9781578518043 and ISBN 1578518040.

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