Harnessing Creativity to Improve the Bottom Line

This study looks at the drivers and inhibitors of creativity. It is the first study of its kind to give due regard to cultural differences, as it presents assessments provided by over 800 senior executives from the UK, EU, Latin America, Asia Pacific, the Middle East and Africa. The study aims to: *identify the ways in which organisations are promoting creativity as global competition intensifies *highlight the obstacles encountered and offer solutions * underline the similarities and differences adopted in different regions * to construct a practical toolkit to help organisations of all sizesRajan, A. is the author of 'Harnessing Creativity to Improve the Bottom Line' with ISBN 9781859714928 and ISBN 1859714927.