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9780761916116

Handbook of Service Marketing+mgmt.

Handbook of Service Marketing+mgmt.

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Product details

  • ISBN-13: 9780761916116
  • ISBN: 0761916113
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Swartz, Teresa A., Iacobucci, Dawn

SUMMARY

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world's leading experts on services marketing and management.Swartz, Teresa A. is the author of 'Handbook of Service Marketing+mgmt.' with ISBN 9780761916116 and ISBN 0761916113.

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