887129

9780761918103

Handbook of Relationship Marketing

Handbook of Relationship Marketing
$207.50
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  • ISBN-13: 9780761918103
  • ISBN: 0761918108
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Sheth, Jagdish N., Parvatiyar, Atul

SUMMARY

This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.Sheth, Jagdish N. is the author of 'Handbook of Relationship Marketing' with ISBN 9780761918103 and ISBN 0761918108.

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