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9780749445744

Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money

Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money
$62.29
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  • Condition: New
  • Provider: gridfreed Contact
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780749445744
  • ISBN: 0749445742
  • Publication Date: 2006
  • Publisher: Kogan Page Ltd

AUTHOR

Kaden, Robert J., Levinson, Jay Conrad

SUMMARY

Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.Kaden, Robert J. is the author of 'Guerrilla Marketing Research Marketing Research Techniques That Can Help Any Business Make More Money', published 2006 under ISBN 9780749445744 and ISBN 0749445742.

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