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6133529

9781905736164

Great Ikea: A Brand for All the People

Great Ikea: A Brand for All the People

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Product details

  • ISBN-13: 9781905736164
  • ISBN: 1905736169
  • Publication Date: 2007
  • Publisher: Marshall Cavendish

AUTHOR

Lewis, Elen

SUMMARY

'Great Ikea' is an introduction to the Swedish furniture retailer. It encompasses many aspects of Ikea's operations from history to globalisation issues to supply chain management and marketing and branding.Lewis, Elen is the author of 'Great Ikea: A Brand for All the People', published 2007 under ISBN 9781905736164 and ISBN 1905736169.

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