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9781591841104

Grapevine The New Art of Word-of-Mouth Marketing

Grapevine The New Art of Word-of-Mouth Marketing
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  • Condition: Good
  • Provider: mtwyouth Contact
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  • Ships From: Boston, MA
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  • Comments: A sound copy with only light wear. Overall a solid copy at a great price!
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Product details

  • ISBN-13: 9781591841104
  • ISBN: 1591841100
  • Publication Date: 2005
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Butman, John, Balter, Dave

SUMMARY

'Grapevine' features many real BzzAgent campaigns (and highlights both successes and failures) to show readers what strategies work best in driving word of mouth. It is both a practical text for business people and an enlightening read for anyone curious about why products take off or flop.Butman, John is the author of 'Grapevine The New Art of Word-of-Mouth Marketing', published 2005 under ISBN 9781591841104 and ISBN 1591841100.

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