6360020

9781841124551

Global Sales

Global Sales
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  • ISBN-13: 9781841124551
  • ISBN: 1841124559
  • Publication Date: 2003
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Gough, Leo, ExpressExec Staff

SUMMARY

Fast-track route to new skills required in achieving global sales for any size of organization Covers the enormous growth potential offered by global sales, use of a local sales force, web selling, intellectual property and privacy, and standardization or adaptation of your products and services Case studies from Budweiser, Boo.com, McDonald's, Checkpoint and Samsung Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan for achieving global sales, and a section of FAQsGough, Leo is the author of 'Global Sales', published 2003 under ISBN 9781841124551 and ISBN 1841124559.

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