843865
9780133591347
Global Marketing Management
by Keegan, Warren J.
18820
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About this item
- Condition: New
- Provider: FinallyMollica Contact
- Provider Rating: 100%
- Ships From: Altoona, PA
- Shipping: Standard, Expedited
- Comments: Excellent condition! Very minor shelf wear to cover. Pages crisp and clean! Pictures available upon request. Ships quickly. Satisfaction Guaranteed! 8A
Product details
- ISBN-13: 9780133591347
- ISBN: 0133591344
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
For graduate courses in international and global marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.Keegan, Warren J. is the author of 'Global Marketing Management' with ISBN 9780133591347 and ISBN 0133591344.
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