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9780324322842

Global Marketing Management A Case Book

Global Marketing Management A Case Book

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Product details

  • ISBN-13: 9780324322842
  • ISBN: 0324322844
  • Edition: 5
  • Publication Date: 2005
  • Publisher: Cengage South-Western

AUTHOR

Quelch, John A., Bartlett, Christopher

SUMMARY

Christopher Bartlett is the Thomas D. Casserly, Jr. Professor of Business Administration at Harvard Graduate School of Business Administration. John Quelch is Senior Associate Dean for International Development at Harvard Business School.Quelch, John A. is the author of 'Global Marketing Management A Case Book', published 2005 under ISBN 9780324322842 and ISBN 0324322844.

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