Global Marketing Foreign Entry, Local Marketing, & Global Management

Part One: Fundamentals Chapter 1: Globalizing Marketing Chapter 2: Global Competitive Analysis Chapter 3: Global Cultural Analysis Part Two: Foreign Entry Chapter 4: Global Market Research Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part Three: Local Marketing Abroad Chapter 7: Local Buyer Behavior Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part Four: Global Management Chapter 11: Global Segmentation and Positioning Chapter 12: Global Products and Services Chapter 13: Global Pricing Chapter 14: Global Distribution Chapter 15: Global Advertising Chapter 16: Global Promotion, Direct Marketing, and Personal Selling Chapter 17: Organizing for Global Marketing Chapter 18: The Future of Global MarketingJohansson, Johny K. is the author of 'Global Marketing Foreign Entry, Local Marketing, & Global Management', published 1999 under ISBN 9780073658636 and ISBN 0073658634.