Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.Marieke de, Mooij is the author of 'Global Marketing and Advertising Understanding Cultural Paradoxes', published 2006 under ISBN 9781428805156 and ISBN 142880515X.