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9781412914765

Global Marketing and Advertising Understanding Cultural Paradoxes

Global Marketing and Advertising Understanding Cultural Paradoxes
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9781412914765
  • ISBN: 1412914760
  • Edition: 2
  • Publication Date: 2005
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Mooij, Marieke K. de

SUMMARY

Marieke de Mooij explores cultural differences & similarities & shows how to apply this knowledge to the management of global branding & marketing communications.Mooij, Marieke K. de is the author of 'Global Marketing and Advertising Understanding Cultural Paradoxes', published 2005 under ISBN 9781412914765 and ISBN 1412914760.

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