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3526258

9781412914765

Global Marketing and Advertising Understanding Cultural Paradoxes

Global Marketing and Advertising Understanding Cultural Paradoxes

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Product details

  • ISBN-13: 9781412914765
  • ISBN: 1412914760
  • Edition: 2
  • Publication Date: 2005
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Mooij, Marieke K. de

SUMMARY

Marieke de Mooij explores cultural differences & similarities & shows how to apply this knowledge to the management of global branding & marketing communications.Mooij, Marieke K. de is the author of 'Global Marketing and Advertising Understanding Cultural Paradoxes', published 2005 under ISBN 9781412914765 and ISBN 1412914760.

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