1967899
9780273678397
Out of Stock
The item you're looking for is currently unavailable.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.Hollensen, Svend is the author of 'Global Marketing A Decision-Oriented Approach', published 2004 under ISBN 9780273678397 and ISBN 0273678396.
[read more]