Global Entertainment

Global Entertainment explores the organization of entertainment industries in the context of global connectivity. A range of perspectives are introduced, including transnational media companies, protection of intellectual property, global media cities, branding, talent, and the analysis of entertainment products as affective and hybrid symbolic forms. Profiles of the 'entertainment majors' look at AOL, Time Warner, the Walt Disney Company, Viacom, Vivendi Universal, Bertelsmann, News Corporation and Sony, considering how these companies have extended their ownership of entertainment properties and the control of distribution networks.Chapters on individual industries examine a variety of trends shaping the global entertainment business, including the international management of music rights, digital distribution of music recordings, the Hollywood franchise movie, the global popularity of Bollywood cinema, sales of television programme formats, spread of branded TV channels, the theming of entertainment environments, location based entertainments, interactive gaming, and early developments towards creating the Internet as a new entertainment universe.McDonald, Paul is the author of 'Global Entertainment' with ISBN 9780761968122 and ISBN 0761968121.