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9780750684088

Global Business Leadership: GeoLeadership Strategies for the International Marketplace

Global Business Leadership: GeoLeadership Strategies for the International Marketplace
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  • ISBN-13: 9780750684088
  • ISBN: 0750684089
  • Publication Date: 2008
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Wibbeke, E. S.

SUMMARY

'Global Business Leadership' discusses the urgent issues facing global business leaders and presents seven strategies found necessary for successful intercultural business ventures. It provides business schools with insight into the failure of US businesses to prepare leaders for stepping into complex cultural contexts.Wibbeke, E. S. is the author of 'Global Business Leadership: GeoLeadership Strategies for the International Marketplace', published 2008 under ISBN 9780750684088 and ISBN 0750684089.

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