35636695

9780749442132

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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  • Condition: New
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  • ISBN-13: 9780749442132
  • ISBN: 0749442131
  • Publication Date: 2012
  • Publisher: Kogan Page

AUTHOR

Sicco Van Gelder

SUMMARY

Sicco Van Gelder is the author of 'Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets', published 2012 under ISBN 9780749442132 and ISBN 0749442131.

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