General Manager and Strategy Formulation: Objectives, Missions, Strategies, Policies

Business Strategy and Policy and Our Approach to t. INTEGRATION WITHIN EACH MAJOR ORGANIZATIONAL FUNCTION. Analysis of Accounting Data-The General Manager2s View. Financial Management and the General Manager. Marketing and the General Manager. Production/Operations and the General Manager. Organization and Management for the General Manager. INTERFUNCTIONAL INTEGRATION-CONCEPTUAL AND ANALYTIC TOOLS. Breakeven Analysis. The Product Life Cycle and the General Manager. Operational Forecasting and the General Manager. STRATEGY FORMULATION FOR SINGLE BUSINESSES. Analysis of the External Environment. Analysis of Internal Resources and Identification of Areas of Potential Advantage. Arraying and Choosing Strategies. Implementing a Chosen Strategy. Evaluating Single-Business Strategies. STRATEGY FORMULATION-MULTIPLE BUSINESS ORGANIZATIONS. Multiple-Business Strategies. The Multinational Firm. Developing and Emerging Issues. Index.Dittrich, John E. is the author of 'General Manager and Strategy Formulation: Objectives, Missions, Strategies, Policies' with ISBN 9780471804550 and ISBN 047180455X.