Game Plan : The Insider's Guide to Breaking in and Succeeding in the Computer and Video Game Business

The $20 billion computer and video gaming business is the fastest-growing entertainment medium in the worldon track to surpass both the movie and record businesses. More than 200 million computer and video games are sold to the 140 million gamers in America every year. "Game Plan: The Insiders Guide to Breaking In and Succeeding in the Computer and Video Game Business is the first book that clearly explains how to get a foot in the door to this incredibly dynamic and exciting field. This essential guide includes everything job seekers need to know about: - How the computer and video game business really works- How to break into the industry- How to get your dream game made- The many different jobs in the field- Surviving and thriving in the marketplace Three top game veterans provide all the information readers need to begin their search: Alan Gershenfeld, former senior vice-president of Activison Studios, Mark Loparco, one of the industry's top edutainment producers, and Cecilia Barajas, an acclaimed game producer/ director and a design consultant on hundreds of games. "Game Plan also features expeGershenfeld, Alan is the author of 'Game Plan : The Insider's Guide to Breaking in and Succeeding in the Computer and Video Game Business', published 2003 under ISBN 9780613922364 and ISBN 0613922360.