5183813
9780073404691
"Fundamentals of Selling" draws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of "Fundamentals of Selling" teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.Futrell, Charles is the author of 'Fundamentals of Selling Customers for Life through Service', published 2007 under ISBN 9780073404691 and ISBN 0073404691.
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