Czinkota, Michael R., Ronkainen, Ilkka A., Moffett, Michael H.
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter'with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.Czinkota, Michael R. is the author of 'Fundamentals of International Business With Infotrac', published 2003 under ISBN 9780324259643 and ISBN 0324259646.