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9780749445416
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This is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a business and is illustrated throughout with real-life case studies and A-Z directory of franchises arranged by each major market sector.Murray, Iain is the author of 'Franchising Handbook The Complete Guide to Choosing a Franchise', published 0012 under ISBN 9780749445416 and ISBN 0749445416.
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