Foundations of E-Commerce

A REAL LOOK AT E-COMMERCE This is not the usual e-commerce text with terms, definitions, and concepts alone. In this book, Effy Oz explains how e-commerce concepts are implemented. This author knows that students cannot learn e-commerce unless they understand how it exists within the parameters of business. This is the only text of its kind that includes not only e-commerce success stories, but also stories of e-commerce failures. Students will learn volumes from the failures in the industry, as well as the successes. In addition, material on ethical and social issues relating to electronic commerce technologies, and business models is abundant throughout this text. Effy Oz shares his expertise in the area of internet ethics by providing strong coverage of issues such as 'privacy, free speech, sensitivity to cultural differences, and more. Both professors and students will find Foundations of e-Commerce by Effy Oz to provide the most realistic and comprehensive insight into electronic commerce. This approach along with Prentice Hall's Learning on the Internet Partnership, the interactive MyPHLIP web site at www.prenhall.com/oz , will keep students of e-commerce interested, engaged, and motivated.Oz, Effy is the author of 'Foundations of E-Commerce' with ISBN 9780130306869 and ISBN 013030686X.