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9780813818283

Foreign Advertising in China Becoming Global, Becoming Local

Foreign Advertising in China Becoming Global, Becoming Local
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Product details

  • ISBN-13: 9780813818283
  • ISBN: 0813818281
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Wang, Jian

SUMMARY

The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.Wang, Jian is the author of 'Foreign Advertising in China Becoming Global, Becoming Local' with ISBN 9780813818283 and ISBN 0813818281.

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