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9780813812229

Food Packaging Research and Consumer Response

Food Packaging Research and Consumer Response
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  • ISBN-13: 9780813812229
  • ISBN: 0813812224
  • Publication Date: 2007
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Moskowitz, Howard, Lawlor, John Benedict, Gupton, Aurea

SUMMARY

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind.' The foundation has been laid with both basic research and applied points of view.'Combining consumer liking, segmentation and ?how to? business methodology with a detailed treatment of the different facets of concept research, it represents a unique contribution to emerging business applications in the food and beverage industries, and cutting edge research to direct and inspire the next generation of professionals.Moskowitz, Howard is the author of 'Food Packaging Research and Consumer Response ', published 2007 under ISBN 9780813812229 and ISBN 0813812224.

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