3908788

9781419500084

Food For Thought How the Creator of Fuddrucker's, Romano's Macaroni Grill, and Eatzi's Built a $10 Billion Empire One Concept at a Time

Food For Thought How the Creator of Fuddrucker's, Romano's Macaroni Grill, and Eatzi's Built a $10 Billion Empire One Concept at a Time
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  • ISBN-13: 9781419500084
  • ISBN: 1419500082
  • Publication Date: 2005
  • Publisher: Kaplan

AUTHOR

Romano, Phil

SUMMARY

Every day, some 200,000 people visit a Phil Romano eatery, drawn by more than just the food. Romano is known as the "King of Show" for creating eateries that offer customers a unique and entertaining dining experience. "When Phil Romano opens a new concept, it's as if he's producing a Broadway show," says prominent New York restaurateur David Swingham. "He always seems to know what people want before they want it," Swingham adds. Food for Thought: How the Creator of Fuddrucker's, Romano's Macaroni Grill, and eatZi's Built a $10 Billion Empire One Concept at a Time takes you into the heart and soul of the creative process in one of the most exciting arenas on earth. In his own words, Romano divulges the strategies and techniques he used to envision and launch his revolutionary creations, including: * Fuddrucker's (250 locations worldwide) * Romano's Macaroni Grill (190 locations) * Cozymel's (formerly called Nachomama's) * eatZi's (a specialty market offering fresh chef-crafted meals to go for today's lifestyle choice) * The Dallas-based philanthropic organization Hunger Busters * Shuckers: A Real Good Seafood Place Food for Thought examines the rise of Phil Romano as America's premier restaurateur, as well as his remarkable ability to reinvent business and himself. You'll learn how he brainstorms to create dynamic new restaurant concepts, "sells" the idea to raise investment money, takes a hands-on role in building the facility itself, hires and motivates staff, garners outstanding publicity, and cashes in his original investment at unheard-of returns in the industry. Romano's nuggets of wisdom are an easy and enjoyable read that will inspire you to find your own great endeavor.Romano, Phil is the author of 'Food For Thought How the Creator of Fuddrucker's, Romano's Macaroni Grill, and Eatzi's Built a $10 Billion Empire One Concept at a Time', published 2005 under ISBN 9781419500084 and ISBN 1419500082.

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