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9780803933897

Focus Groups: Theory and Practice, Vol. 20

Focus Groups: Theory and Practice, Vol. 20
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  • Ships From: San Diego, CA
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Product details

  • ISBN-13: 9780803933897
  • ISBN: 0803933894
  • Edition: 1
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Stewart, David, Shamdasani, Prem N.

SUMMARY

Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.Stewart, David is the author of 'Focus Groups: Theory and Practice, Vol. 20' with ISBN 9780803933897 and ISBN 0803933894.

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