6360021
9781841124612
FMCG Selling
by Forsyth, Patrick, ExpressExec Staff, Gough, Leo
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9781841124612
- ISBN: 1841124613
- Publication Date: 2003
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Fast-track route to mastering the sophisticated and highly competitive world of FMCG selling Covers the key issues of retailer dominance, retailer resistance to new product launches, consumer behavior, category management, buying structures, product development and regulation, and branding issues Case material from Proctor & Gamble, Coca-Cola and Pepsi, and Wal-Mart and Red Bull Includes a comprehensive resource guide, key concepts and thinkers, a 10-step action plan, and a section of FAQsForsyth, Patrick is the author of 'FMCG Selling', published 2003 under ISBN 9781841124612 and ISBN 1841124613.
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