Finding Betty Crocker : The Secret Life of America¿s First Lady

Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. ¿Betty¿ was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a ¿friend¿ to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today, over 200 products bear the name of Betty Crocker, along with thousands of recipe booklets & cookbooks,, & a newspaper column. Betty Crocker is one of the most successful branding campaigns the world has ever know. Illustrations.Marks, Susan is the author of 'Finding Betty Crocker : The Secret Life of America¿s First Lady', published 2007 under ISBN 9781422365991 and ISBN 1422365999.