Financial Times Corporate Strategy Casebook

This text provides a range of interesting, relevant and exciting case material to support the teaching of modern strategic management methods and skills. It may be used as a stand alone teaching tool or in conjunction with Richard Lynch's Corporate Strategy. The book is organised into chapters that structure a comprehensive teaching programme. These parallel the structure of Richard Lynch's Corporate Strategy. Each has six or more cases drawn from the Financial Times Newspaper, which are relevant, up to date and reflects the consistently high standard of FT journalism. Features include: * over 100 cases; * consise exploration of key strategic ideas provides introduction to each chapter; * well-defined and relevant learning outcomes at every stage; * questions relating to each chapter's ideas and cases focus classroom discussion and check learning; * parallel structure of Richard Lynch's Corporate Strategy makes further learning easy to organise. Philip Wickahm is Senior Lecturer in Strategy and Entrepreneurship at the Teesside School of Business and Management and is the author of several Pearson Textbooks including Strategic Entrepreneurship.Wickham, Philip A. is the author of 'Financial Times Corporate Strategy Casebook' with ISBN 9780273643425 and ISBN 0273643428.