Field Guide to Nonprofit Program Design, Marketing and Evaluation

Nonprofits have long needed a clear, concise ? and completely practical ? guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to: - evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, - develop credible nonprofit business plans and fundraising proposals, - ensure focused and effective marketing, - evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, - evaluate program performance against goals and outcomes, and - understand how a program really works in order to improve or duplicate the program.McNamara, Carter is the author of 'Field Guide to Nonprofit Program Design, Marketing and Evaluation', published 2003 under ISBN 9781933719047 and ISBN 1933719044.