Fashion Sales Promotion The Selling Behind the Selling

Appropriate for introductory courses in Fashion Sales Promotion at both two and four year schools. In this Second Edition, Phillips demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit togetherall toward the ultimate goal of giving readers the ability to apply the skills they've learned.Phillips, Pamela M. is the author of 'Fashion Sales Promotion The Selling Behind the Selling', published 1995 under ISBN 9780133627992 and ISBN 0133627993.