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9780761927990

Fables, Fashions, and Facts About Advertising A Study of 28 Enduring Myths

Fables, Fashions, and Facts About Advertising A Study of 28 Enduring Myths
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Product details

  • ISBN-13: 9780761927990
  • ISBN: 0761927999
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Jones, John Philip

SUMMARY

Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising, which has changed dramatically during the last decade.Jones, John Philip is the author of 'Fables, Fashions, and Facts About Advertising A Study of 28 Enduring Myths' with ISBN 9780761927990 and ISBN 0761927999.

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