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9780273711926

Exploring Corporate Strategy

Exploring Corporate Strategy

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Product details

  • ISBN-13: 9780273711926
  • ISBN: 027371192X
  • Edition: 8
  • Publisher: Prentice Hall Higher Education

AUTHOR

Johnson, Gerry, Scholes, Kevan, Whittington, Richard

SUMMARY

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.Johnson, Gerry is the author of 'Exploring Corporate Strategy' with ISBN 9780273711926 and ISBN 027371192X.

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