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9780195071085

Explaining Buyer Behavior Central Concepts and Philosophy of Science Issues

Explaining Buyer Behavior Central Concepts and Philosophy of Science Issues
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Product details

  • ISBN-13: 9780195071085
  • ISBN: 0195071085
  • Publisher: Oxford University Press, Incorporated

AUTHOR

O'Shaughnessy, John

SUMMARY

This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.O'Shaughnessy, John is the author of 'Explaining Buyer Behavior Central Concepts and Philosophy of Science Issues' with ISBN 9780195071085 and ISBN 0195071085.

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