Executive Reports Strategies for Managing and Maximizing Your Budget in Advertising - the Over-arching Issues You Need to Know

This 23-page research report written for advertising executives features strategies for managing a budget and measuring profits in the advertising industry. Top advertising executives prioritize key components commonly found in successful advertising agencies. The report focuses on how to build a budget while maintaining competitive salaries and implement filters for the process of budget allocation, with an example of budget allocation provided at the end of the report. Other topics include learning new information and developing intellectual capital; return on investment; client relationships; due diligence; and attracting new business.This Executive Report is written by: 1. Karen Francis, Chairman & CEO, Publicis & Hal Riney - "Assembling a Budget";2. John R. Coleman, CEO & Founder, The VIA Group - "Building a Budget";3. Anita Santiago, CEO, Anita Santiago Advertising - "Striking a Balance Between Employees? Expectations and Your Own";4. Jack Anderson, CEO & Creative Director, Hornall Anderson Design - "Creating Value for the Client";5. Bill Fritsch, President, Hydrogen - "The Rules of Decision Making in Advertising."About Executive Reports:Executive Reports offer focused, hard-hitting advice from the leaders of some of America's top companies, packaged in a concise, readable format. Each research report provides readers with 3 to 5 strategies that will have a direct financial impact on their business. While not meant as a comprehensive guide, each report includes quick-hit items that can immediately impact specific business strategies. Executive authors drill down to the central issues surrounding each topic area and dispense expert advice in concise, direct language. Executive Reports feature leading professionals selected by the Aspatore Editorial Board based on their experience, research, and standing within the professional community.Aspatore Books Staff is the author of 'Executive Reports Strategies for Managing and Maximizing Your Budget in Advertising - the Over-arching Issues You Need to Know', published 2006 under ISBN 9781596225909 and ISBN 1596225904.