730802
9780762310463
Evaluating Marketing Actions and Outcomes
by Woodside, Arch G.
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780762310463
- ISBN: 0762310464
- Publisher: Emerald Group Publishing Limited
AUTHOR
SUMMARY
Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance indicators.Woodside, Arch G. is the author of 'Evaluating Marketing Actions and Outcomes' with ISBN 9780762310463 and ISBN 0762310464.
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