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9780863388699
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Now fully updated, this acclaimed handbook is a compendium of statistical information on the countries of Western and Eastern Europe. Published annually, it provides a wealth of detailed and up-to-date statistical information relevant to international marketing planning. Data is presented in spreadsheet format and a number of extrapolated tables have been included, together with graphs, marketing maps and diagrams.Euromonitor Staff is the author of 'European Marketing Data and Statistics 2000', published 2000 under ISBN 9780863388699 and ISBN 0863388698.
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