165285
9780130465955
Essentials of Strategic Management
by Hunger, J. David, Wheelen, Thomas L.
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Product details
- ISBN-13: 9780130465955
- ISBN: 013046595X
- Edition: 3
- Publication Date: 2002
- Publisher: Prentice Hall
AUTHOR
SUMMARY
The third edition of Essentials of Strategic Management contains the following NEW features: Adds the strategic inflection point as a triggering event to initiate a strategy review. Adds complementors as other stakeholders to Porter's model of industry analysis. Provides criticism of SWOT analysis. Adds international entry options to the discussion of horizontal growth strategy. Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.Hunger, J. David is the author of 'Essentials of Strategic Management', published 2002 under ISBN 9780130465955 and ISBN 013046595X.
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