5168399
9780324320879
Essentials of Marketing Research
by Zikmund, William G., Babin, Barry J.
408103
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About this item
- Condition: Good
- Provider: Open Books Contact
- Provider Rating: 94%
- Ships From: Chicago, IL
- Shipping: Standard, Expedited
- Comments: Light edge wear.
496390
List Price
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91% Off
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's! Ships fast!
Product details
- ISBN-13: 9780324320879
- ISBN: 0324320876
- Edition: 3
- Publication Date: 2006
- Publisher: Thomson Learning
AUTHOR
SUMMARY
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.Zikmund, William G. is the author of 'Essentials of Marketing Research ', published 2006 under ISBN 9780324320879 and ISBN 0324320876.
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