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9780834206878

Essentials of Health Care Marketing

Essentials of Health Care Marketing
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  • Condition: Very Good
  • Provider: Arlington Books Contact
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  • Ships From: Roanoke, VA
  • Shipping: Standard, Expedited
  • Comments: Has previous owners name on inside page. Some highlighting. Tight binding.
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Product details

  • ISBN-13: 9780834206878
  • ISBN: 0834206870
  • Edition: 1st
  • Publication Date: 1996
  • Publisher: Jones & Bartlett Publishers

AUTHOR

Eric N. Berkowitz

SUMMARY

A complete curriculum of marketing management tools & techniques, ideal for graduate, & upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, & more, the chapters cover market research, strategy, & the strategic marketing process. Each chapter also includes study questions, objectives, & charts. Instructor's manual available.Eric N. Berkowitz is the author of 'Essentials of Health Care Marketing', published 1996 under ISBN 9780834206878 and ISBN 0834206870.

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