Essentials of Entrepreneurship and Small Business Management

Concise, Contemporary, and PracticalThe ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the textandon the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.Zimmerer, Thomas W. is the author of 'Essentials of Entrepreneurship and Small Business Management', published 2004 under ISBN 9780131491786 and ISBN 0131491784.