4658708
9780073136660
Essentials of Contemporary Advertising
by Arens, William F., Schaefer, David
About this item
- Condition: New
- Provider: Rhody Shop Contact
- Provider Rating: 47%
- Ships From: Wrentham, MA
- Shipping: Standard (tracking available)
- Comments: ALTERNATE EDITION: International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.
Product details
- ISBN-13: 9780073136660
- ISBN: 0073136662
- Publication Date: 2006
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.Arens, William F. is the author of 'Essentials of Contemporary Advertising ', published 2006 under ISBN 9780073136660 and ISBN 0073136662.
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