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721606

9780132848527

Essence of Services Marketing

Essence of Services Marketing

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Product details

  • ISBN-13: 9780132848527
  • ISBN: 013284852X
  • Publisher: Prentice Hall PTR

AUTHOR

Payne, Adrian

SUMMARY

Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.Payne, Adrian is the author of 'Essence of Services Marketing' with ISBN 9780132848527 and ISBN 013284852X.

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